According to data from the China Construction Machinery Industry Association, since April 2021, domestic construction machinery sales have experienced a year-on-year decline in consecutive monthly sales while exports have maintained a trend of rapid growth. Enterprises in my country's construction machinery industry actively implement the international development strategy, and the technical level of products and reputation in the international market have been significantly improved. Up to now, the overseas business of industry enterprises has covered more than 170 countries and regions, and overseas research and development, manufacturing, marketing, service, human resources, etc. have been further improved and improved, which has become a strong support for expanding the international market and establishing an international brand.
The rapid growth of exports is the result of the combined effects of various factors such as the competitiveness and service capabilities of construction machinery companies, the expansion of business coverage, and the deepening of user penetration. At present, there is still a lot of space to be explored in the international market, including the replacement of existing market stocks, as well as new application areas brought about by product upgrades and technological innovations.
Chinese construction machinery companies have a good international layout, and each has its own advantages and characteristics in terms of marketing services. In the future, it is necessary to focus on reflecting the synergy of the industry, the coordination and cooperation between enterprises, mutual support overseas, the smooth flow of all links in the industrial chain, and jointly maintaining a good competitive environment. Fundamentally speaking, it is still necessary to continue to deepen the supply-side structural reform and improve more details. In the future, with the improvement of R&D, manufacturing and industrial chain coordination, Chinese enterprises are capable of doing better in the international market.
Looking forward to 2023, what is the prospect of the construction machinery industry? Su Zimeng, president of the China Construction Machinery Industry Association, said that the three departments recently jointly issued the "Notice on Consolidating the Recovery to a Good Trend and Boosting the Industrial Economy", which provides new policy guarantees for consolidating the recovery of the construction machinery industry to a good trend. In 2022, under the influence of overcoming multiple unfavorable factors, my country's economy is expected to achieve steady growth, which will have a positive impact on economic development next year. Under the guidance of policy orientations such as stabilizing expectations and stabilizing employment, my country's infrastructure investment and manufacturing investment will grow steadily, coupled with the continuous implementation of steady growth measures in various regions and fields and the continued strong resilience of my country's construction machinery exports, it is expected that in 2023 The industry will continue to show a stable operation trend.
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