2023 the first half of the year, with the end of the epidemic, macro-control efforts to enhance the favorable impact of the domestic construction machinery market gradually showed a warming trend, the overseas market demand is solid, sales continue to grow steadily. So what direction will the construction machinery industry go next? The following three directions of development deserve attention:

I. Product electrification

Electrification is the industry development trend, in the field of passenger cars, the economy and intelligence of electric vehicles has been widely accepted and recognized by the public, and now this trend is spreading to the field of engineering vehicles, especially in developed countries, the market acceptance of electric engineering vehicles products is higher. The trend of electrification in the industry opens the ceiling of enterprise growth, and also provides Chinese enterprises with the advantage of changing lanes to overtake.

At present, the profit margin of electrified products is much higher than the traditional internal combustion products, which will drive the enterprise revenue and profit ceiling continuously upward. In addition, the head of the domestic construction machinery enterprises electrification of the first-mover advantage is obvious, the relevant products in Europe and the United States developed countries and regions are highly favored, driven by China's construction machinery brand effect to enhance the future of the industry electrification tidal wave after the arrival of the global competition pattern will be reshaped, the domestic leader is expected to leap to the global leader!

II. Market Concentration

The domestic market competition pattern shows the trend of large enterprises to replace small enterprises. The so-called alternative to small businesses does not mean to annex or acquire certain enterprises, but through market competition to eat their market, handle their customers.

The arrival of the trough, the market volume is bound to shrink, the cake is so big, who ate it is who, then some of the power of the small factory is more trouble, if his internal management problems, or sales strategy to keep up with the market, it is very dangerous, and secondly, the industry said that in 2023 may enter the cycle of the bottoming out stage, but the bottoming out stage for the power of the small business is difficult to get through the Cold winter.

Of course, there are some small businesses rely on their own product technology and competitive advantage, or because their products belong to different product tracks with the main business of large enterprises, it is also possible to survive. But generally speaking, the current domestic market has formed a highly concentrated competitive pattern.

III. Industry high quality

Control, information, artificial intelligence and other science and technology of the rapid development of positive impact on the building construction industry for the "intelligent construction" approach to industrial upgrading, the connotation of which lies not only in the survey, operation and maintenance of the digital twins, but also in the construction of the construction of the equipment of unmanned. The high quality of the industry is the new direction of development.

This high quality represents intelligence, digitalization and networking. The development trend of high quality includes the application of intelligent components, the establishment of a large database, the application of 5G technology, drone-assisted construction and other aspects. The development of components includes all kinds of sensors, drones, radars and so on. After the establishment of the large database, the operator can adjust the parameters according to the working conditions through the human-computer interaction interface, and upload them to the cloud platform for real-time updating, forming a cloud operation database, which is analyzed by the multi-objective function to provide the customer with the most optimized working condition parameters. 5G technology application means that self-developed image algorithms are used to realize three-dimensional imaging under complex movements. The use of 5G network helps to reduce transmission delay and improve operational efficiency.